The colour of the year 2017 is SMOKE GREY. Perfectly capturing the mood of the moment, it is a timeless and versatile blue that takes on a different characteristic depending on the light, colour combination and situation. Blue is the colour of life; it is the clothes we wear, the sky we gaze at and the water that revitalises us. Blue has been, and will continue to be, a constant in every aspect of our lives. From the deepest ink blue, to the palest misty blue, this colour spans every spectrum of life; it is a royal colour, but it is also used for workers’ blue jeans. It represents the Life in a New Light theme like no other shade. To complement The Colour of the Year, we have developed a family colour palette featuring a spectrum of blues and tones – a fresh approach to combining colours. Denim Drift is the must-have colour of 2017. It is truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting new perspective for 2017.